How the numbers actually happened.
Real accounts, real outcomes — and the thinking behind each one. Brand names withheld to honor NDAs; the numbers are unedited.
From zero to EGP 6M in the first month live
A new brand launching cold — no pixel history, no creative library, no proof the offer would convert at scale.
- Built the account from scratch: clean structure, Pixel + CAPI verified before a single pound was spent.
- Ran a 3×3 creative sprint (hooks × angles × formats) to find the winning message fast.
- Scaled only validated winners with net-profit guardrails — not on-paper ROAS.
The launch broke out to EGP 6.0M in sales and 2.7K orders in the first 30 days, with a creative pipeline that kept feeding new winners.
+85% month-over-month while holding profit
An established store stuck on a revenue plateau — spend was rising but profit wasn't following.
- Restructured campaigns into a clear TOF/MOF/BOF split and killed cannibalization between ad sets.
- Rebuilt the testing log so every creative shipped with a written pass/fail threshold.
- Stepped budget up 20–30% weekly only on stable winners, tracked against net profit.
Monthly sales reached EGP 2.45M across 3,475 orders — an 85% jump month-over-month without sacrificing margin.
Driving a premium brand at EGP 2,869 AOV
A high-ticket brand where cheap clicks meant nothing — the goal was qualified buyers, not volume.
- Re-targeted around intent and value signals instead of broad reach.
- Aligned creative to the premium positioning so the funnel attracted the right buyer.
- Wired everything into one live dashboard so the owner saw profit per product in real time.
EGP 1.58M in 30 days across 539 orders at an average order value of EGP 2,869 — proof the audience and creative matched the price point.
