About

A media buyer who ships the tools, not just the ads.

I'm Seif Aldin Gomaa, a Performance Media Buyer based in Cairo. Over three years I've managed Meta, Google, and TikTok Ads for e-commerce and service businesses across Egypt and MENA — running monthly budgets up to 1,000,000+ EGP and hitting ROAS up to 11x through structured testing and disciplined optimization.

What separates this practice: I use AI tools (Claude Code, MCP servers, no-code stacks) to ship marketing infrastructure that most media buyers wait on developers to build for them — live client dashboards, automated reporting pipelines, and custom AI workflows. I'm not a developer; I'm a marketer who leverages AI to move faster, deliver more, and stay independent of technical bottlenecks.

Every client gets the same standard: a live performance dashboard, an organized creative pipeline, and decisions grounded in real attribution — not gut feel.

Experience

Companies I've operated inside.

Performance Media Buyer

Solivera E-Commerce

May 2025 — Present

Manage in-house accounts end-to-end: strategy, execution, optimization, and scaling. Build brands from scratch and align creative production with business KPIs.

Full-funnel ownershipIn-house brand buildingCreative alignment

Media Buyer

Pinky Owl (Remote)

2025 — Present

Run performance campaigns for a service-based business (reservations and bookings). Optimize lead generation and booking flow through targeting, A/B testing, and reporting.

Lead generationService businessReporting cadence

Media Buyer (Remote)

Digital Veins

Aug 2024 — Jan 2025

Managed performance campaigns for multiple e-commerce accounts. Handled monthly ad spend exceeding 1,000,000 EGP with ROAS up to 8x through continuous optimization and audience refinement.

+1M EGP/month spendROAS up to 8xMulti-account ownership

Junior → Mid-Level Media Buyer

Digital Veins

Dec 2023 — Jul 2024

Managed campaigns across multiple industries. Achieved ROAS up to 11x by restructuring campaigns, refining creatives, and tightening targeting.

+500K EGP/month spendROAS up to 11xAccount restructuring

Media Buyer Intern

Goiket

Jun 2023 — Nov 2023

Assisted in launching and monitoring advertising campaigns. Supported competitor research and performance reporting.

First media buying roleCompetitor researchReporting fundamentals

What I've Shipped With AI

Marketing infrastructure, built and operated solo.

These are projects I built and operate by leveraging AI tools — not by writing code from scratch.

Live Client Performance Dashboards

Productized framework deployed per client. Auto-refreshes Meta + Shopify data every 30 minutes and presents it in a branded view. Clients see live profit, spend, and cancellation rates without opening Ads Manager.

Riven Watches — Brand Operations

Internal dashboard for my pre-launch watches brand covering inventory, sales, partner splits, and product references — replacing spreadsheets with a single live view.

Dominex — Finance Dashboard

Financial operations dashboard for Dominex (fitness apparel brand I co-own, 33% partner) — replaced Excel tracking with a real-time live app.

Seif Content OS

Personal content pipeline managing ideas, scripts, storyboards, publishing dates, and asset links — keeps my Instagram and LinkedIn output organized.

20+ Custom AI Skills & Workflows

Custom AI tooling that handles repetitive marketing tasks: Meta Ads campaign analysis, Shopify analytics queries, competitor research, brand audits, and Arabic deliverable generation.

Core Competencies

The stack I operate.

Paid Media

Meta Ads
Google Ads
TikTok Ads
LinkedIn Ads
Snapchat Ads

Analytics & Tracking

GA4
Google Tag Manager
Mixpanel
Looker Studio

E-commerce

Shopify
WordPress / WooCommerce
Funnel diagnosis
CRO

AI Operations

Claude Code
MCP servers
Live dashboards
Workflow automation

Continuous Learning

Courses and communities I've learned from.

200+ hours of paid courses, mentorships, and active learning communities across paid media, e-commerce, and analytics.

Elver Community

Pshift Team

Paid · 2026

Game Changer

Ahmed Gomaa & Instructors

Paid · In Progress

Beginner Media Buying Course

Abdelrahman Alaa

40 hrs

Ecom Zone

Mohamed Gomaa

24 hrs

Ecart Shopify

Osama Gamal & Nour Sabry

18 hrs

Mind Shift

Alaa, Kareem & Abedo

20 hrs

How To Sell Digital Products

Abdo Ramadan

10 hrs

How To Make Digital Products

Mahmoud Omar & Green

8 hrs

Growth Hacking

Mahmoud Omar

10 hrs

GTM Advanced

Ibrahim Hendawy

5 hrs

Mixpanel Advanced

Ibrahim Hendawy

4 hrs

Want the same standard for your account?

See the work, then book a discovery call. I accept a limited number of clients each quarter.

See the work Book a discovery call