Why should I choose you?
Because the work starts with the business, not the ad account. I'm Seif Gomaa, Head of Performance and Co-Founder of Rabehni Agency, and I lead a team of performance marketers. We read the store, product costs, competitors and the courier's return data using a published method, The Pre-Account Audit, then fix things in order: store, price, offer, and the account last. You follow profit after cancellations and delivery, per product, on a live dashboard refreshed every 30 minutes.
What does a performance media buyer actually do?
Runs the paid advertising accounts end to end and is measured on what lands in the bank, not on what the ads manager reports. In practice that means account structure, a testing framework with thresholds written before launch, conversion tracking that survives iOS and ad blockers, creative direction, and a scaling decision every week that is defensible in numbers. Anyone who only changes budgets and audiences is optimising, not media buying.
How do I choose a media buyer for my brand?
Ask for three things before price comes up: raw screenshots from inside the ads manager with the date visible rather than designed reports, an explanation of how they measure, attribution window and Conversions API status, and one account that failed with what they took from it. A good media buyer talks in net profit and delivered orders, not in the ROAS the ads manager shows.
What does a media buyer cost in Egypt?
Roughly 5,000 to 10,000 EGP a month for a junior, 15,000 to 40,000 for someone experienced, and 50,000 and up for a specialist delivering a full system with creative production and a dashboard. The working rule is that the fee lands between 10 and 15 percent of monthly ad spend. Below that band you are usually paying for someone learning on your budget. My own pricing is set after I see the business.
How do you price ad management?
Pricing is set after I see the business, because it differs from one business to the next: the product, the market, the spend and what needs fixing first. The first read is free: send the store link and I reply within 24 hours with the first thing I would change.
Do you build stores on Salla, Shopify, WordPress and EasyOrder?
Yes, all four, end to end, and the store is built to turn visits into sales and profit, because I am the one paying for its traffic. I start from your break-even sheet and build the store around it: cash-on-delivery checkout and confirmation, local payments, shipping zones, pixel and Conversions API, then the ads. You see a preview of the store and its first two numbers before you pay.
Which brands do you work with, and which do you turn down?
Ecommerce and DTC brands selling physical products on Shopify, Salla, WooCommerce or cash on delivery in Egypt and the Gulf, with a product the market has already proven and orders arriving consistently. Not service businesses, not agencies, not info-products or lead-gen projects, and not a brand still searching for a product that works.
Who owns the ad account and the pixel?
Your company, always. The account, pixel, catalogue and page stay in your Business Manager and I take access. A store I build is on your own Shopify or Salla account. If the engagement ends, the data and the history stay with you. Any other arrangement means you can lose your entire account history in a day.
How long before I see a result?
Ninety days. The first thirty go to audit, rebuild and getting tracking honest; the next sixty are the ones you can actually judge. Anyone promising a result in two weeks is selling hope rather than a service.
What is the live dashboard, and why does every client get one?
One screen per client wiring Meta, Google, TikTok and Shopify together, refreshed every thirty minutes, showing profit per product, per campaign and per creative with cancellations and returns included. It exists so the owner and I argue about the same number. There is an open demo on this site with anonymised data if you want to see the format before we talk.
