Seif Gomaa
عربي

Websites that turn visits into sales and profit, built by the person who buys their traffic.

The person building your store is the one paying for its traffic, so every page is designed around conversion rate, confirmed cash-on-delivery orders and the profit left after delivery. On Salla, Shopify, WordPress (WooCommerce) or EasyOrder, starting from your break-even sheet, and then my team runs the ads to it under my direct supervision.

Message me on WhatsAppOr leave a number and a link

Usually answered the same day, Cairo time.

A store I built, by name.

A87 Fragrance storefront home page on desktop
A87 Fragrance storefront on a phone

Shopify · UAE · Built October 2026

A87 Fragrance

A niche perfume brand selling in the UAE in AED, in English and Arabic. A refreshed identity and a new Shopify store in place of WooCommerce, built through Rabehni.

  • Moved from WooCommerce to a new Shopify store
  • 8 scents, each in 85 mL and 10 mL
  • Custom sections: hero, scent grid, the notes of each scent, gift box
  • Tabby and Stripe payments, UAE flat-rate delivery
  • Every image in WebP
  • Meta, TikTok, Snapchat and Google accounts set up with tracking

Live since 8 October 2026. Sales figures will be published once they have been measured.

Visit the store: a87.shop

Read the full A87 case study

The platforms I build on.

One rule on all four: the store is set against your break-even before it is designed, and the pixel and Conversions API are tested with real orders before the first ad.

  • SallaSelling mainly inside Saudi Arabia: Arabic dashboard, mada and local couriers built in.
  • ShopifyEgypt, several Gulf markets, or an order flow other platforms do not allow.
  • WordPress (WooCommerce)You already have a WordPress site and content that ranks, and want the store on the same domain.
  • EasyOrderOne or a few products on cash on delivery in Egypt, where a fast single-page order form is the whole store.

Shopify

Most of my stores are on Shopify: Egypt, several Gulf markets, and order flows other platforms do not allow, such as a cash-on-delivery order form on the product page itself, with no checkout page in between. Moves from another platform come with a redirect for every old link used in ads, bios and chats.

WordPress (WooCommerce)

For a brand that already has a WordPress site and content that brings visitors from Google, the store goes on the same domain with WooCommerce, so that traffic keeps working for you. Same order path as everywhere else: short, cash on delivery, with confirmation, local payments and server-side events.

EasyOrder

For one product, or a handful, sold on cash on delivery in Egypt, EasyOrder's single-page order form can be the whole store, and it launches fast. I set the page order, the offer and the upsell against the break-even sheet and connect the pixel. When the catalogue outgrows it, I move it to Shopify with redirects, as I did for a hair-care brand: 30 of them.

Salla

For selling mainly inside Saudi Arabia: an Arabic dashboard, mada and the local couriers built in, and a checkout Saudi shoppers already know.

Salla stores in detail

The first two numbers come before the first design.

Send the brand name or the Instagram. I come back with a preview of your home page and one product page, in your products and your colours, and the first two numbers from your break-even sheet: the most you can afford to pay for an order, and the delivery rate to expect.

Both are yours to keep, whether or not we go ahead.

How the numbers shape the store.

Two numbers decide most of the store before any design starts: what an order can cost you, and how many orders actually get delivered.

Cart or a direct order form

On cash on delivery, a short order form on the product page can beat a cart and checkout. Which one depends on your basket size and your cancellation rate.

Which bundles go on the home page

A bundle is there to raise the order value your break-even needs, not to fill a slot. It is priced against the sheet before it is designed.

Product page order

Reason to buy first, then proof, then the offer. A page that leads with a discount has nothing to say once the discount ends.

What sits next to the buy button

Delivery time, the fee, and what happens on the confirmation call, written where the decision is made, because every surprise there becomes a cancellation.

Delivery fee logic

Free above a threshold, flat, or by city: set so the fee protects the margin the sheet says you have.

Confirmation flow

How and when an order is confirmed, so the cancelled ones are caught before they ship and cost delivery twice.

What is included.

  • Theme setup and customisation, product pages, collections and store policies
  • Shipping zones and fees, cash-on-delivery checkout and order confirmation
  • Payments: Paymob and Fawry in Egypt; mada, Apple Pay, Tabby and Tamara in Saudi Arabia; KNET in Kuwait
  • Meta pixel and Conversions API, TikTok and Snapchat pixels, checked before the first ad
  • A live profit dashboard: sales, spend, cancellations and profit per product
  • Then the ads, run by the same person who built the store

Built with the platform's own tools and AI-assisted tools.

What it costs.

The price of a store depends on four things, and I quote it after the preview, in writing:

  • Number of products
  • Free theme or a paid theme with its licence
  • A new store or a rebuild of an existing one
  • Languages and markets

Stores I have built.

Client stores are described here without names until the owner agrees to be named. My own stores are labelled as mine.

  • Shopify · Kuwait

    A frozen-dessert brand in Kuwait

    Moved the store to Shopify, then found it could not ship to Kuwait at all: the market and the shipping zones were set to the UAE only. Fixed that, and found KNET hidden at checkout. The real drop in the funnel was between add to cart and checkout, so that is where the work went.

  • Shopify · Egypt

    A hair-care brand in Egypt

    Moved from EasyOrder to Shopify with 30 redirects, so the old product links in ads, bios and chats kept landing on a real page.

  • Shopify · Iraq

    A pharmacy in Iraq

    A cash-on-delivery order form on the product page itself, with no checkout page in between. The order lands in Shopify like any other.

  • Shopify · UAE

    A87 Fragrance

    A niche perfume brand selling in the UAE in AED, in English and Arabic. Moved from WooCommerce to a new Shopify store, built in October 2026 through Rabehni: a refreshed identity, 8 scents each in 85 mL and 10 mL, custom sections for the hero, the scent grid, the notes of each scent and the gift box, Tabby and Stripe payments, UAE flat-rate delivery, every image in WebP, and the Meta, TikTok, Snapchat and Google accounts set up with tracking. Live since 8 October 2026; no sales figures are quoted until they have been measured.

  • Shopify · Egypt

    Nourelle (my own store)

    My own linen brand on Shopify. I built it and I buy its traffic, so every decision on it is tested with my money first.

  • Shopify · Egypt

    Riva (my own store)

    My own bath and kitchen fixtures store, cash on delivery across Egypt.

  • Salla · Saudi Arabia

    A flowers and gifts store in Saudi Arabia, on Salla

    Visitors were arriving and almost nobody added to cart: 0.41% add-to-cart. That is a store problem before it is an ads problem, and it is where I started.

    Salla stores in detail

From the first message to handover.

It starts with a WhatsApp message and the brand name. I build the break-even sheet with you first, from your product costs, delivery fees and the cancellation rate you see today.

Then the free preview: the home page and one product page, plus the two numbers. If you go ahead, I set up the store on your own account: products, collections, policies, payments, shipping and confirmation.

Before any ad runs, the pixel and Conversions API are tested with real test orders. Then the store goes live, the dashboard starts counting, and if I'm running the ads, the first campaigns go out against the numbers we wrote down at the start.

What owners ask about store builds.

Salla, Shopify, WordPress or EasyOrder?
If you sell mainly inside Saudi Arabia, Salla is usually the shorter road: an Arabic dashboard, mada and the local shipping companies built in, and a checkout Saudi shoppers already know. If you sell in Egypt, across several Gulf countries, or need an order flow Salla does not allow, such as a cash-on-delivery order form on the product page itself, Shopify gives more room. If you already have a WordPress site that brings visitors from Google, WooCommerce keeps the store on that domain. If you sell one product or a handful on cash on delivery in Egypt, EasyOrder can be the whole store. I build on all four and I'll tell you which one your numbers point to.
Can I move from EasyOrder, WooCommerce or another platform?
Yes. Products, collections and customers come across, and every old link that has been used in ads, bios or chats gets a redirect to the matching new page, so nothing you have already paid to promote goes to a dead page. On one recent move from EasyOrder to Shopify that was 30 redirects.
Who owns the store?
You do. The store is opened on your own Shopify or Salla account, in your name, with your payment and shipping contracts. I work on it with staff access, and the same goes for the pixel, the ad account and the dashboard.
What happens after handover?
You get the store with your products, policies, payments and shipping working, and I walk you through managing orders. If I'm also running the ads, the store keeps changing with what the numbers show. If not, it is yours to run, and you can come back to me for changes.
Do you code the store yourself?
I build stores with the platform's own tools and AI-assisted tools, and I'm judged on what the store sells, not on the code. Where a store needs something the theme can't do, I build it that way too.

Send the brand name, get the preview.

WhatsApp is fastest. Or leave your number and the Instagram or current store link, and I'll message you within 24 hours.

Message me on WhatsApp

Usually answered the same day, Cairo time.

saifgomaa48@gmail.com

Monthly ad spend, EGP
I reply on WhatsApp within 24 hours. Nothing else is done with your number.