A media buyer who doesn't guess where money goes.
I'm Seif Gomaa, a media buyer in Cairo for ecommerce and cash-on-delivery brands in Egypt and the Gulf. I run your ads and judge every pound by the money that actually reaches your account after cancellations and delivery.
Free first read: send the store link and I reply within 24 hours with the first thing I would fix.
Real screenshots from real accounts.
20 snapshots from active dashboards I operate. Numbers are real and unedited; brand names withheld to honour NDAs. Tap any card to enlarge.
What the account looked like before, and what changed.
The screenshots show where accounts ended up. These three show the decisions behind them, including one where the right call was to spend nothing.
40+ brands across MENA.
A sample of active and past clients across fashion, beauty, jewellery, F&B, home, automotive, SaaS and restaurants. Several more are under NDA.
A 4x month that made 673 pounds.
Before we talk about budget, I write this sum out with every new client, using their own costs.
These are typical numbers for a brand selling on cash on delivery. A thousand pounds of ads, four orders at a thousand each.
| Sales on the ads screenthis is the line that says 4x | 4,000 |
| Cancelled on the confirmation call15% | − 600 |
| Refused at the door20% of what shipped | − 680 |
| Cash actually collected | 2,720 |
| Product cost | − 816 |
| Delivery, refused orders included | − 204 |
| Collection fees | − 27 |
| The ads themselves | − 1,000 |
| Left in the business | 673 |
The ads screen only ever shows the first line. My clients see the last one on their dashboard every day, split by product and by city, so we can see which of them is eating the difference.
What I actually do for you.
I run the ads
Meta, TikTok, Google, Snapchat.
Campaigns set up so you can read them yourself. Every new ad is tested against a target we agree before it goes live, and the budget goes up step by step, and only while the profit holds.
I make the ads
40 to 60 new ads a month.
Videos with real customers and creators, product shots and simple designs. Each ad tests one idea, so when one wins we know exactly why and can make ten more like it. The losers are switched off fast.
I give you one screen
Your numbers, updated every 30 minutes.
Sales, ad spend, cancellations and profit per product, in one place. You don't wait for a monthly report, and you see exactly what I see.
Fixing the store page, the offer and the tracking is part of the job, not an extra on the invoice.
How we start.
- You send the numbers. Your store link and the last two months of ad spend and sales. Rough figures are fine. Ten minutes of your time.
- I show you the leak. Within a week, in writing: where the money goes after the click, ranked by how much each leak costs you.
- We fix it in order. Tracking first, then the offer and the page, then the ads. Budget only goes up while the profit holds.
Every client gets a live dashboard.
Most brand owners in this market get a screenshot at the end of the month. My clients get a link. It reads from the ad platforms and the store directly, and it shows profit rather than reported revenue, so the conversation stops being about whose number is right.
- Meta, Google, TikTok and Shopify on one screen
- Cancellation and return tracking, live
- Profit per product, per campaign, per creative
- Refreshes every 30 minutes on its own
Demo build with sample brand data. Client dashboards run the same way on live accounts.
What people ask before we start.
If yours isn't here, send it on WhatsApp from the form below.
What does a performance media buyer actually do?
How do I choose a media buyer for my brand?
What does a media buyer cost in Egypt?
What is the minimum ad spend to work together?
Which brands do you work with, and which do you turn down?
Who owns the ad account and the pixel?
How long before I see a result?
What is the live dashboard, and why does every client get one?
Tell me what the last two months looked like.
I keep a small book so every account gets senior attention, which means I turn work down. Better to find that out in the first minute than on the third call.
Start here
Two slots this quarter. I answer within 24 hours.
- Ecommerce and DTC brands selling physical products
- Already spending 60,000 EGP a month or more on ads
- Product-market fit, with orders coming in consistently
- Egypt and the Gulf, cash on delivery included
- Pre-revenue, or still hunting for product-market fit
- Services, agencies, info-products, lead generation
- Looking for the cheapest freelancer available
