Built on numbers.Not opinions.
I run Meta, Google, TikTok, and Snapchat ad accounts for 24+ Egyptian and Arab brands. Every client gets a live dashboard, an organized creative pipeline, and decisions grounded in attribution — not gut feel.
- 8 accounts running now
- Dashboards refresh every 30 min
- Accepting 2 new clients this quarter
The platforms and tools I run every day.
The platforms I run to actually drive sales in MENA.
I've worked with 24+ brands across MENA.
A sample of active and past clients across F&B, beauty, fashion, jewelry, automotive, SaaS, and restaurants.
Numbers from accounts I actually run.
Pulled live from the dashboards I operate for each client.
Real screenshots from real accounts.
Twelve snapshots from active dashboards I operate. Numbers are real and unedited; brand names withheld to honor NDAs. Tap any card to enlarge.
How I run your account in the first 60 days.
Every client moves through the same five-step framework I've refined across +15M EGP in managed spend and 24+ brands. Each phase has a defined deliverable.
Discovery & Audit
I audit the account from the inside out: structure, Pixel, CAPI, attribution, creative library, and post-click funnel. Deliverable: a written report of current bleed and quick-win opportunities, ranked by impact.
Foundation Setup
I restructure with a clean naming convention, a clear TOF/MOF/BOF split, unified Pixel and CAPI events, and wire Shopify + Meta + Google into one live dashboard. Every critical event is manually verified before touching scale.
Creative Production
This is the engine. I produce 40–60 original creatives per month using a 3×3 system (hooks × angles × formats). Every creative ships with a written brief, script approval, storyboard, production (UGC, static, motion), and a written hypothesis. No creative goes live on feel.
Test & Validate
Every creative enters a strict testing framework: defined budget, defined validation window, written pass/fail threshold before launch. Winners go to scale. Losers get killed fast and logged — I keep a per-client learning log so the next batch starts smarter.
Scale & Compound
Once 5–8 stable winners are identified, I enter structured scaling: 20–30% weekly budget steps with net-profit guardrails (not on-paper metrics), winning angles expanded into new formats, account-level cannibalization protection, and a weekly review with the owner.
Every client gets a live dashboard.
Few people in the Egyptian market give clients this level of transparency. KPIs refresh every 30 minutes, and the owner sees profit per product and cancellation trends in real time.
- Live data from Meta + Google + TikTok + Shopify
- Live cancellation and return tracking
- Profit per product · per campaign · per creative
- Auto-refresh every 30 minutes
Full-stack on paid media.
From strategy to creative to reporting — I own every layer of the performance stack.
Meta Ads Management
End-to-end account management. Clean structure, the right CBO/ABO application, testing methodology, negative audiences, and documented attribution.
Google Ads Management
Search, Performance Max, and YouTube. Negative keywords, Quality Score work, and conversion tracking wired to the right stack.
TikTok + Snapchat Ads
Building accounts on the new platforms with respect to each one's quirks. UGC-first creative, Spark Ads, and audience hacks not available elsewhere.
Creative Strategy & Production
Full creative pipeline: hook research, angles, scripts, storyboards, and production (UGC, statics, motion) — 40–60 originals per month under a 3×3 system.
Live Performance Dashboards
A live dashboard per client wiring Meta + Google + TikTok + Shopify. Profit per product, cancellation tracking, and auto-refresh every 30 minutes.
CRO & Funnel Audits
Landing page, checkout, and post-purchase reviews. If traffic comes in and conversion lags, the money is being lost post-click — not in the ads.
Attribution & Tracking Setup
Pixel and CAPI done properly. Server-side events, deduplication, Conversion API, and GA4 integration. Your data is worth the decisions you make from it.
Audit & Strategy Consulting
For brands with an in-house team. Full audit, written strategy memo, and monthly check-ins without the overhead of day-to-day management.
Your account deserves someone who works in numbers.
I take on a limited number of clients each quarter to keep the work quality high. Tell me what your brand sells and how the last two months performed — I'll respond within 24 hours.
Ready to make the next move?
Send a note: what your brand sells, monthly spend, and the biggest question on your mind right now.
