Exhibit 21
Shopify Analytics
Shopify Analytics for an account in Egypt, September 2026. It shows sales, period change, orders, conversion rate. The figures are in the screenshot only.
The accounts, as they look in the platform.
20 screenshots from Shopify, WooCommerce and Meta Ads Manager, dated January 2026 to September 2026.
Every exhibit has a fixed number that is never reused, and only its platform and period are written under it. Brand, store and ad names are cropped. A screenshot without a visible period is not published.
10 exhibits
Exhibit 19
Meta Ads Manager
Meta Ads Manager for an account in Egypt, August 2026. It shows purchases, cost per purchase, ad spend. The figures are in the screenshot only.
Exhibit 18
Meta Ads Manager
Meta Ads Manager for an account in Egypt, August 2026. It shows ad spend, purchases, cost per purchase, ROAS. The figures are in the screenshot only.
Exhibit 17
Shopify Analytics
Shopify Analytics for an account in Egypt, August 2026. It shows sales, orders, average order value. The figures are in the screenshot only.
Exhibit 16
Shopify Analytics
Shopify Analytics for a fashion store in Egypt, 1 January to 31 March 2026, with the period read off the store's own date picker. It shows sales, orders, average order value and the change against the period before.
Exhibit 14
Shopify Analytics
Shopify Analytics for an account in Egypt, 1 April 2026 to 31 May 2026. It shows sales, orders, average order value. The figures are in the screenshot only.
Exhibit 13
Shopify Analytics
Shopify Analytics for an account in Egypt, May 2026. It shows sales, orders, average order value. The figures are in the screenshot only.
Exhibit 12
Meta Ads Manager
Meta Ads Manager for an account in Egypt, January 2026. It shows purchases, ROAS, ad spend. The figures are in the screenshot only.
Exhibit 5
Shopify Analytics
Shopify Analytics for an account in Egypt, February 2026. It shows sales, orders, period change. The figures are in the screenshot only.
Exhibit 2
Shopify Analytics
Shopify Analytics for an established store in Egypt, March 2026. It shows sales, orders and the change against February. This is the raw screenshot behind the +85% month-over-month case study, where the campaign structure was rebuilt and budget stepped up 20 to 30 percent a week.
How these numbers are counted.
The screenshots show each number the way the platform reports it: Shopify counts an order when it is placed, and Meta counts a purchase inside its attribution window. On cash on delivery both are before cancellations and refusals at the door, and the figure after delivery is the one the work is judged on.
The spend figure at the top of the homepage has three parts. Meta spend was last read from the Marketing API on 16 October 2026 and is counted forward at the measured daily rate for 21days at most, then it stops. Google, TikTok and Snapchat are declared from account records. The largest part is accounts I ran before or outside today’s API access; that part is declared by me, not read from an API, and I evidence it by hand when a client asks.
Tell me about the store.
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