20 screenshots from Shopify, WooCommerce and Meta Ads Manager, dated January 2026 to September 2026.
Every exhibit has a fixed number that is never reused, and only its platform and period are written under it. Brand, store and ad names are cropped. A screenshot without a visible period is not published.
4 exhibits
Meta Ads Manager campaign view for an account in Egypt, covering 1 January 2026 to early October 2026. It shows purchase value, ROAS and ad spend for the year so far. The period was checked against the Meta API on 4 October 2026.
Meta Ads Manager for an account in Egypt, August 2026. It shows purchases, cost per purchase, ad spend. The figures are in the screenshot only.
Meta Ads Manager for an account in Egypt, August 2026. It shows ad spend, purchases, cost per purchase, ROAS. The figures are in the screenshot only.
Meta Ads Manager for an account in Egypt, January 2026. It shows purchases, ROAS, ad spend. The figures are in the screenshot only.
The screenshots show each number the way the platform reports it: Shopify counts an order when it is placed, and Meta counts a purchase inside its attribution window. On cash on delivery both are before cancellations and refusals at the door, and the figure after delivery is the one the work is judged on.
The spend figure at the top of the homepage has three parts. Meta spend was last read from the Marketing API on 16 October 2026 and is counted forward at the measured daily rate for 21days at most, then it stops. Google, TikTok and Snapchat are declared from account records. The largest part is accounts I ran before or outside today’s API access; that part is declared by me, not read from an API, and I evidence it by hand when a client asks.
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