Exhibit 4
WooCommerce
WooCommerce for an account in Egypt, Last 30 days, as shown. It shows sales, orders, average order value. The figures are in the screenshot only.
The accounts, as they look in the platform.
20 screenshots from Shopify, WooCommerce and Meta Ads Manager, dated January 2026 to September 2026.
Every exhibit has a fixed number that is never reused, and only its platform and period are written under it. Brand, store and ad names are cropped. A screenshot without a visible period is not published.
3 exhibits
Ex. 4
Ex. 3
Exhibit 3
WooCommerce
WooCommerce back end of a premium retail brand in Egypt, over the last 30 days as the screenshot states them. It shows sales, orders and average order value. This is the raw screenshot behind the premium order-value case study, where targeting was rebuilt around purchase intent and creative stopped leading with the price.
Ex. 1
Exhibit 1
WooCommerce
WooCommerce back end of a new cash-on-delivery brand in Egypt, covering its first month after launch. It shows sales and orders for that month. This is the raw screenshot behind the cold-launch case study, which explains how tracking and a 3×3 creative sprint were set up before budget scaled.
How these numbers are counted.
The screenshots show each number the way the platform reports it: Shopify counts an order when it is placed, and Meta counts a purchase inside its attribution window. On cash on delivery both are before cancellations and refusals at the door, and the figure after delivery is the one the work is judged on.
The spend figure at the top of the homepage has three parts. Meta spend was last read from the Marketing API on 16 October 2026 and is counted forward at the measured daily rate for 21days at most, then it stops. Google, TikTok and Snapchat are declared from account records. The largest part is accounts I ran before or outside today’s API access; that part is declared by me, not read from an API, and I evidence it by hand when a client asks.
Tell me about the store.
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